Nice to have you here
Sabrina Öttl is a graphic designer focusing on typography and books. She studied Visual Communication at Zurich University of the Arts, Informationdesign at FH Joanneum Graz and is the author of Der erste Eindruck zählt! a book about the basics of typography published by Verlag Hermann Schmidt in 2020. Also, she regularly works at babyinktwice, where she deals with old printing technology like metal and wood type, hand-cut linoleum and letterpress printing presses to print posters.
For Sabrina, typography is a dedication—and yes, she gets excited about admirable letterforms. But, first and foremost, her work is characterized by highlighting and underlining content with typography. She sees typography and typefaces as tools for mediation and not as a style. It is not about designing with letters. It is about designing experiences that present knowledge and justify printing. Sabrina thinks and works for readers. She likes to question, decode and rearrange complexity appropriately.
In the past, Sabrina worked at Super Büro für Gestaltung and dunkelblaufastschwarz, and her work was awarded the European Design Award, Red Dot Award as well as shown on various occasions: Diplome 2022, Grafikmagazin, Fonts In Use, Apéro Schmidt with Bertram Schmidt-Friderichs, The Designer Next To You, What designers can do, Typewolf, Design Made in Austria, TypeMates, Journey of Hope.
Don’t hesitate to get in touch if you want to discuss a collaboration or just want to talk about typography and books.