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+43 664 75 02 39 70
Based in Vorarlberg

Follow: @sabrinaoettl
Connect: LinkedIn

What I do

Book and editorial design
Information graphics
Poster design
Editorial web design
Typography research and writing
Letterpress printing


Nice to have you here

Sabrina Öttl is a graphic designer focusing on typography to create visual systems to mediate text through type and language. Her work ranges from editorial designs (books, booklets, websites), poster designs, information graphics, and working with letterpress. Besides, she investigates and writes about typography.

She developed her expertise through studying Visual Communication at Zurich University of the Arts (Zurich, CH) and Information Design at FH Joanneum (Graz, AT) as well as through past work at TGG Visuelle Gestaltung (St. Gallen, CH), Super Büro für Gestaltung (Egg, AT) and dbfs (Salzburg, AT) before initiating her own studio in 2023. She works part-time for Dafi Kühne at his studio babyinktwice, assists in his Typographic Printing Program, and occasionally teaches at F+F Schule für Kunst und Design (Zurich, CH). Moreover, she is the author of «Der erste Eindruck zählt!» a book about the basics of typography published at Verlag Hermann Schmidt (Mainz, DE) in 2020.

For Sabrina, typography is a dedication—and yes, she gets excited about typefaces. But, first and foremost, her work is characterized by highlighting and underlining content with typography. She sees typography and typefaces as tools for mediation and not as a style. It is not about designing with letters. It is about designing experiences that present knowledge and justify using resources. Sabrina thinks and works for readers. She questions, decodes, and rearranges complexity appropriately.

Don’t hesitate to get in touch to discuss a commission or a collaboration or if you want to talk about typography and books.